Phyo Min Khant – UI/UX Designer & Frontend Developer

Project Overview

The Lucky Treasure Travels & Tours application is a comprehensive digital solution designed to streamline and enhance the travel booking experience for modern users. The core mission is to provide an efficient, reliable, and user-friendly service for purchasing flight tickets, coupled with a robust administrative system for management and operations.

UX Case Study

Challenge

Lucky Treasure Travels & Tours managed flight bookings entirely through manual WhatsApp and phone coordination. With growing demand, this created booking errors, delayed confirmations, and no scalable admin visibility over inventory or revenue.

Approach

Designed a dual-platform solution: a customer-facing mobile app for flight search and booking, and a web-based admin dashboard for operations teams to manage routes, bookings, and analytics — all within a 40-day sprint.

UX Case Study Depth

User Interviews

Interviewed 5 travel agents and 10 travellers. Agents needed bulk booking management and real-time seat availability. Travellers needed a simple 3-step booking flow with instant e-ticket delivery.

Competitor Analysis

Analysed 6 OTA platforms: Booking.com, Agoda, 12Go Asia, Baolau, and 2 local Myanmar platforms. Identified key trust signals: real-time availability counters, secure payment badges, and clear cancellation policies.

Pain Points

No digital booking trail led to frequent double-bookings. Agents had no dashboard to track daily sales. Customers had no way to view or manage their bookings post-purchase.

User Journey

Mapped 2 journeys: Traveller (search → book → receive ticket) and Admin (monitor bookings → update inventory → generate reports). Each exposed 4–6 friction points in the current manual process.

User Flows

Designed 7 flows: Flight Search, Seat Selection, Payment, E-ticket Delivery, Booking Management (admin), Route Management (admin), and Revenue Analytics (admin).

Personas

Created 3 personas: Ma Thida (solo traveller, 29), Aung Ko Ko (family of 4, 42), and Mg Mg (operations manager, 38). Each had distinct booking goals and admin needs.

Design Process

Wireframes

Produced 60+ wireframe screens across the mobile app and web dashboard. Mobile wireframes focused on thumb-friendly tap targets and progressive disclosure of booking details.

Iterations

Major iterations on the admin dashboard's booking table (3 versions — moved from a spreadsheet-style to a card-based layout with inline actions) and the mobile seat selection screen (2 versions).

Testing

Conducted moderated usability testing with 4 travel agents on the admin prototype. Critical finding: agents needed a daily summary widget on the dashboard home, not buried in the reports section.

Final Design

High-fidelity UI

Delivered 55+ high-fidelity screens: 35 mobile (iOS/Android) and 20 web dashboard. Used a warm navy and gold palette reflecting the brand's premium travel positioning.

Prototype

Two interactive Figma prototypes — one for the mobile booking flow and one for the admin dashboard — demonstrated in the client handoff session and published on Behance.

Outcome

What Improved?

The platform eliminated manual coordination for 90% of bookings. Admin staff reported a projected 4x improvement in daily booking capacity. Customer booking time reduced from 15+ minutes (phone) to under 3 minutes (app).

Metrics

Design approved by the client and development team with zero structural change requests. The project was delivered 3 days ahead of the 40-day deadline. Published case study received strong peer recognition on Behance.